Inside the $32M Yacht of Haircare Tycoon Carolyn Aronson | She's a 10 Too (2026)

The arrival of Carolyn Aronson's $32 million yacht, She's a 10 Too, in Charleston has sparked curiosity and admiration. As the founder and CEO of It's a 10 Haircare, Aronson's journey from a salon owner to a global business leader is truly inspiring. What makes this story particularly fascinating is the contrast between her humble beginnings and the luxurious yacht she now owns. In my opinion, this highlights the power of perseverance and innovation, especially for women in business. From my perspective, Aronson's success is a testament to the idea that success isn't about where you start, but what you're willing to build one decision at a time.

Aronson's yacht, designed by Alberto Mancini, features a glass-walled infinity pool, an upper-deck dining and lounge, an open sundeck, and an 800-square-foot beach club. This level of opulence is a stark contrast to her early days as a hairdresser, but it's a natural progression for someone who has built a half-a-billion-dollar haircare empire. One thing that immediately stands out is the yacht's availability for private charters at $330,000 a week, showcasing the exclusivity and luxury of Aronson's success.

Aronson's journey from a garage sale at age 10 to a national Super Bowl spot in 2017 is a remarkable tale of determination. What many people don't realize is that her success is not just about the milestones, but also the years of sacrifice and hard work. This raises a deeper question: How can we better support and celebrate the efforts of entrepreneurs like Aronson, especially those from modest beginnings?

In conclusion, the docking of She's a 10 Too in Charleston is a fascinating story that highlights the contrast between Aronson's past and present. It serves as a reminder that success is a journey, and that perseverance, innovation, and hard work are the building blocks of achieving one's dreams, even if they involve a $32 million yacht.

Inside the $32M Yacht of Haircare Tycoon Carolyn Aronson | She's a 10 Too (2026)

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